Make Sure Your Blog Doesn’t Fail Before it Starts

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Technorati quotes in its latest State of the Blogosphere it has indexed 133 million blogs since 2002. Some of them last and a number of them do not. They don’t last since the blog publisher gives up before they really get started. Or they die a quick death on account of the blogger not doing what is required to make certain that their site succeeds.Most, if not the majority of the folks I talk to about blogging ask the same question,”how can I compete with 133 million blogs and get visitors on mine?” Yes, there might be 133 million sites being indexed by Technorati. The question you want to think about, how a lot of those sites are even active. Can they post any longer and did they post . I would venture the guess that the answer is no. Yes, there are a whole lot of blogs out there. However there are ways to ensure your blog will be prosperous.The first thing you need to do is to ensure your blog does not neglect before it even gets started. And you need to know about why sites fail.Here are some of the reasons sites neglect 1. There are a number of reasons you might want to start a site for your organization. But before you begin, what exactly are you wanting to accomplish with your blog. Can it be to reach and connect to your clients and/or clients. Give your clients and/or clients a means to give you feedback or input on your small business. Do you want a blog so you may truly have a way to”market” your wares or services? Or are you looking a means to market by using an educational established promotion tool where you provide information to your audience in order that they are better informed. Are you seeking to drive traffic to your business Web site, increase subscriptions to a newsletter or other company book. Or are you attempting to get people to talk about you either in the press or on other blogs.No matter what the goal of your blog might be, the secret is to set some and make certain they’re clearly defined. You want you and your team to understand just what you are wanting to do by investing your time and resources in this kind of advertising tool. Having clearly defined goals can also be a must, should you ever expect to have the ability to calculate your return on your investment in performing a blog.Lately on Altitude Branding, Amber had a Fantastic article called, ROI Begins In The End. In the post she makes this announcement:You cannot compute a return on anything if you don’t understand whether or not your goals – along with your definitions of both Return and Investment – are the right ones. As a contributor or a copywriter, you might determine that you wish to drive visitors to your site, increase subscriptions to your newsletter, get folks to blog about you.We have often measured success in marketing based on eyeballs. Awareness. These things are quantifiable. But sometimes they’re based in our own corporate egos. Is that what makes your customers do business with you? Do you know for certain that those 25 blog post mentions are moving them closer to you? What about the travel toward that sale? Does that have value?You need to have clearly defined goals if you expect to be aware of if you are receiving a return on your investment. Does exactly what I am doing matter to the client? The secret of great marketing is about one thing – your customers. Nothing else matters.That quotation comes from one of their best article I have read in a very long time about articles, Creating Relevant Content is all about One Thing. They move on to provide four questions you should be asking yourself:O What keeps your client up at night?O How do they maintain themselves educated in order to perform their jobs ? O What channels (online, print, in-person, mobile, etc.) do they use to get their information? O How do they engage with each station? Whenever you are thinking about the goals you’ve got for your company blog, you have to ask yourself these four questions. And you have to ask whether your own goals match up with four of them. When they don’t, your blog is going to fail before it even gets started. 2. Unrealistic demands and expectations to your blog.I am not going to sugar coat it one piece. To have a successful blog which is fulfilling your goals and getting seen takes work. You will need to create the opportunity to post for this a whole lot. If you can not do it every day, you need to be setting as your goal to post for it 3 or 4 times a week. The frequency of how often you post also depends upon how long the article are.If you’re doing short post which don’t take a lot of time, you should be able to crank out those pretty easy. If they are long, such as this one (maybe a little too long) that you will need to put aside some time to sit down, research and write. If you don’t post to your site, it will fail. You’re not likely to have the”ROI” you believe you should be getting and you’ll let it rot on a blossom. I’m serious.If you are not serious about making the opportunity to post to a blog, do not even start one. Go out and buy Yellow Page advertising and set up a static Web site. Then when no calls come in, you can blame the Yellow Book and your web developer. But if you’re seriously interested in giving your customers and/or customers a means to get their hands on up to date, relevant content, then do a site. If you want to market instead of simply market, do a blog. If you want to develop a relationship with your visitors so they become readers and later customers and/or customers, do a site.A successful site takes time and work. But it is worth every bit of the effort and resources you allocated for this.3. Not being ready to performing research on what you ought to blog around and being consistent within your posting frequency. Next to the claim I do not have enough time to site, not knowing what to write about is another reason I visit business blogs fail. I have already talked about many ways you can keep on top of what to write about on your blog. Here are some suggestions you can use to help you have things to write about.O Read other sites in your specialty O Blog about conferences you could go too Take client questions and create them a blog article o Do some Keyword Researcho Invite guest bloggers or someone from inside your own organization to site o Can a publication or product reviewo Speak about new products or improvements in your businesso Can a reader survey and article about the outcomes o Tutorials on the best way to use your merchandise o FAQ’s you hear every single day in your businessThese are only a few and I know you can think about more. You’ve got to get a ready supply of article ideas so that your blog does not fail for another reason and that’s consistency in the frequency of your article. If you do not post on a regular basis, you are not likely to increase your readership and your site will not last. You may loose interest on your site nearly as quickly as your readers will.4. Not having a way to your readers to speak with you. If you want to get my blood pressure up you will find at least a few things you can do on your own blog. One, not needing opinions and/or trackbacks in any way. Two, making me login or register to leave a comment.You have to give your readers some mechanism where they can give you feedback. You have to provide them a way to comment about a blog article or to give you comments about you, your company and/or products. If you do not, you are not blogging. It’s just an ego stroking tool for the blogger. It is a dialog, but only a 1 way conversation. That type of blog isn’t accomplishing as far as educating your audience in a way they feel they can take part in this education.Most bloggers that do not allow comments typically don’t from fear. Fear that something may be said which they might not like or may harm them. I am not saying you should not moderate comments. Feedback or comments from your readers, good or bad creates a conversation and connection between the reader and the business enterprise. Keep 1 thing in mind, the conversation and/or opinions is happening somewhere, why not take the required steps so it happens on your company’ site?5. Try to really go at it on your own. I would be the first one to confess, it’s not difficult to set up a simple site with such programs as TypePad, Blogger or WordPress. It is also easy to realize how many of these DIY sites are now dead and no longer serving any purpose however taking up good cyberspace.The dilemma is that designing, starting and executing a website is not what you do for a living. You’re in your individual business and you are good at it. You most likely do not know what possible complication there could be.

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